You need a co-founder if you're starting a brand

From splitting debt to avoiding decision fatigue, here's a few reasons why you shouldn't do it alone.

This article is part of our new series of newsletters offering advice for those brave enough to start their own brand. Read ‘Why doing both men’s and womenswear from the start is a bad idea’ and drop us a message or a comment if you’re a designer with a question you want 1 Granary to answer!

What do Chopova Lowena, Stefan Cooke, KNWLS, Ottolinger, Eckhaus Latta and Area all have in common? Other than being beloved independent brands with a community of loyal fans, they are also all the result of a partnership. With two minds at the helm, these brands have built businesses despite the immensely challenging landscape for emerging designers.