When brands grow too quickly, they rarely last
Here's why you shouldn't start hiring and expanding your office as soon as your sales increase. (It's not just because your costs go up).
This article is part of our new series of newsletters offering advice for those brave enough to start their own brand. Read ‘You need a co-founder if you're starting a brand’ and drop us a message or a comment if you’re a designer with a question you want 1 Granary to answer!
A young designer’s dream is often simple: build a thriving brand. To achieve even a fraction of that financial and creative success, a talented team is essential. However, in fashion, bigger doesn’t always mean better. In fact, expanding too quickly can crush a brand before it has a chance to define itself. The excitement of early success – press coverage, viral pieces, a collection that sells out – can make hiring feel like the next logical step. More hands should mean more efficiency, right? Well, no...