The ghost design agency that your favourite brands are using

The co-founders of SuperSolid explain the purpose behind their bespoke service (which many people don’t realise exists)

Paris-based studio SuperSolid pitches itself as ‘the industry’s only ghost atelier with an end-to-end product design, development and production service,’ but it wouldn’t be so much of a fabrication to categorise what they do as a type of translation service (in fact, it’s a metaphor that co-founder Etienne Deroeux returns to often).