Maternity Leave in Fashion

Brands love to market the radical power of motherhood to consumers, but how often do they support them within?

When Phoebe Philo launched her namesake brand last year, amongst the to-be-expected elegant, quiet luxury of the collection was a single viral item – a sterling silver necklace that read “MUM”. The necklace, despite its hefty price tag of £3000, sold out within hours, but not before it inspired a number of think pieces asking questions in its wake. Namely, motherhood in fashion: why have we not progressed further?