Maternity Leave in Fashion

Brands love to market the radical power of motherhood to consumers, but how often do they support them within?

Oct 17, 2024

∙ Paid

When Phoebe Philo launched her namesake brand last year, amongst the to-be-expected elegant, quiet luxury of the collection was a single viral item – a sterling silver necklace that read “MUM”. The necklace, despite its hefty price tag of £3000, sold out within hours, but not before it inspired a number of think pieces asking questions in its wake. Namely, motherhood in fashion: why have we not progressed further?

Maternity Leave in Fashion

Brands love to market the radical power of motherhood to consumers, but how often do they support them within?

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