1 Granary Summer School: How to stay sane *and* stay in business
Marketing, margins, and mental health – the co-founders of Palmer//Harding have spent 15 years trying to find the balance.
Welcome to the final edition of our four-part Summer School series. Released every Tuesday in August, each piece takes the form of a conversation between 1 Granary and the co-founders of the brand Palmer//Harding. Our aim with these features has been to provide a mini mentorship: unvarnished, hard-won lessons drawn from years of the designers’ trial and error. It’s what you aren’t taught but must learn about building and sustaining a brand. We hope you’ve enjoyed and, more importantly, learnt something useful.
Marketing without a budget. Selling direct without stock. Staying sane without burning out. Here, Palmer//Harding get radically honest about what it takes to survive the changing landscape of fashion today. They talk about boundary-setting, the limits of digital hype, and why real longevity comes from discipline – not visibility. It’s a reset button for anyone who feels like they’re doing too much for too little return.
Only have a few minutes? Scroll to the bottom for the TLDR.