DMR and the demise of fashion magazines' creativity

If print media is being kept afloat by a data-driven, point-scoring software embraced by multi-billion pound brands, no wonder we're questioning its relevance.

When was the last time you saw a magazine cover that featured the model wearing anything but a look straight from the runway of an LVMH or Kering brand? Perhaps you haven't really noticed, but once you do, it's hard to stop. Lean in closer to the magazine rack, and you may even spot the brand name on the cover, given the same prominence as the talent and photographer's credit. Welcome to the age of DMR.