As an independent designer, AI can be your friend

Don't despair, use these tools to your advantage.

Welcome to AI’m Scared, a new series in which we explore the impact – good and bad – of AI on fashion and the creative industries.

Yes, AI is coming for our jobs. But it’s also coming for the mind-numbing, time-sucking tasks that no one wants to do (or can afford to outsource). And for emerging fashion brands fighting to stay in the game on a shoestring budget, that’s not to be dismissed.

Used strategically, AI can level the playing field, automating the tedious while freeing up creative minds to focus on what really matters: designing, storytelling, and building a brand that stands out. The real question isn’t whether AI has a place in fashion; it’s how small brands can use it to their advantage.