All the best advice for designers in 1 Granary this year
We spoke to creative directors, CEOs, PRs, buyers, lawyers, educators, and more, and this is what they told us to tell YOU.
Mike Eckhaus and Zoe Latta, founders of Eckhaus Latta, on finding organic success
“We’ve always been a slow burn. Things move for us in ways that are good and healthy. We’ve also been around long enough to see a lot of brands that were so popular that don’t exist anymore. During fashion week, every single buyer is wearing this brand head to toe, and then they’re gone. We’ve always been like, ‘How can we be a slow burn? How can we not be a flash in the pan?’ We’re cautious in these ways.”
“We never really put all of our eggs in any one basket. Whether that’s who we manufacture with, so we’re working with 10 different factories all over the world at different times, or a bunch of different wholesalers and then our e-commerce and two stores, and then various levels of partners or sponsors at the same time.”
Isabel Ettedgui, CEO of Connolly, on knowing what the right partnership looks like